Since this shift, Zoe has spent the last decade pursuing guitar craft, learning her trade initially through the time-honored tradition of apprenticeship (under Barry Grzebik of Grez Guitars). Instrument making is at its simplest the process of re-making previous patterns, with famous shapes dominating the lineups of brands and bespoke makers alike. However the true pinnacle of making any instrument, comes from designing and innovating one's own pattern. Unlike traditional acoustic instruments, electric guitars achieve volume through amplification, which leaves far more room for sculptural styling and shaping. While honing her craft working on previously designed guitars, a part of her always wanted to make something of her own, and after putting in her 10,000 hours she began bringing her own design into the world. Her very own Model Z became that contribution to the world of electric guitar.